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Thursday, February 16, 2017

Charmin commercial past and future

   I know, I know... this is weird that I am talking about toilet paper but believe me. Seeing nothing but bears talking about going to the bathroom, and not using the woods is so dumb, that I wonder if Mr. Whipple is rolling in his grave.

   Who is, or was Mr. Whipple? Well it all started when Charmin was bringing out it's toilet paper and how squeezably soft it really was, they brought in a man, played by the late John Chervokas, portraying him in the 1970's.
Image result for squeeze the charmin
  He was always called, Mr. Whipple and would go around many grocery stores telling women "Not to squeeze the Charmin.", but they wouldn't listen, and eventually he would end up squeezing it as well, proving that they were right all along.

   He did some more interesting Charmin videos from the 1970s to mid 90s when he left because he got sick. Then he did one more and left for good and passed away with a Charmin in his hand.
Image result for squeeze the charmin
   I felt after that, Charmin commercials were never the same anymore. All they had were bears explaining how great and soft Charmin was. I don't know who thought it would be great to bring bears into a Charmin commercial, but it seemed to have worked for them. For me, I think the old vintage, Mr. Whipple ones are the ones I remember the most. I don't of bears when I think of Charmin, I want to think of how great the product is by squeezing it, but then again, I don't use Charmin, I just remember the old commercials that my family grew up with.

  My nana used Charmin a lot and I couldn't stand it because of well... I'm not gonna explain but now marketing is going crazy with making products kid friendly or creepy looking for the masses.

   They used to have a friendly looking Trix rabbit and Lucky Charm fella but now, they are nightmares to stare at. The marketing department must have gotten lazier, I doubt a kid would want to look at a Trix cereal box now and eat it because of the image of a frightening rabbit.
  Even if they are saying they're using a real rabbit on their box, it's not gonna change anything, but it wouldn't hurt their marketing sales.
Image result for trix rabbitCharmin would be forever known as the man who came around telling people not to squeeze their product, not bears that won't go in the woods saying buy strong or soft Charmin and find out for yourself why less is more.
   Marketing, you can't always think that a bear will be the best answer, in my opinion, it's kind of creepy. The same way bringing Corneal Sanders from the dead to sell KFC chicken is. Till then, enjoy not squeezing the Charmin and remember a great man named Mr. Whipple is trying not to squeeze clouds in the sky.
  
  Whatever Charmin does, don't bring him back from the dead. But find a better way to make a better commercial. Ciao for now Bloggers and don't squeeze the Charmin.
Image result for mr. whipple 

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