Taco Bell vs Del Taco

       Not much of a fan of Mexican cuisine. But, I don't think I could even call it that. Why am I talking about these two places? Are they similar in comparison or is it something else?

   Let's start with Taco Bell and how it got it's beginnings

    The restaurant Taco Bell was started in the 1960's by a man named Glenn Bell. He wanted to make it a hot dog stand before changing it into a Mexican restaurant. The first Taco Bell restaurant was in Irvine, California and it grew to be something much more than what Glenn Bell expected.

     The restaurant started to change over the years. PepsiCo soon purchased Taco Bell, making everything from soft tacos to chicken club burritos. They even made their own Mexican taco pizza. It really wasn't what Taco Bell was in Glenn's eyes. They Americanized it like Pizza Hut or KFC Americanized their food

       In 1997, advertisers wanted people to know what they are. They used a small female chihuahua to advertise saying in Spanish that he wants some taco bell. I remember these commercials when I was a teenager. The voice actor, Carlos Alazraqui, hated voicing that chihuahua. He would get sick when people ask him to say the logo. It seemed Taco Bell had more problems coming to them.

      It seemed two men from Michigan pitched the concept of the chihuahua commercials before Taco Bell did it. It seemed the two men thought of the commercial six years before they were made, and wanted the money for it. Taco Bell lost the lawsuit and decided to retire the commercials indefinitely

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    Taco Bell is still going strong, although since COVID, they mostly have been focusing on deliveries to residents. The recent big hit was a Doritos taco where the taco shell is made of Doritos chips. Never eating it, I guess a lot of people love the idea of combining Taco Bell and Doritos together.

    The other restaurant I want to talk about is Del Taco. There isn't one near is, but it's considered a Taco Bell II. Having the same food as them, they even offer great Marketing Techniques as well. Started in the sixties, Del Taco wanted to be the first wannabe- Mexican Restaurant in America

      Founded by two men in Barstow, California, Del Taco was considered an American-Style Mexican restaurant serving Tacos, burritos, Nachos and much more. They even have their own style of fries. Crinkle cut of course.

   Del Taco has opened over 370 stores, limited though, and mostly on the west coast with a few acceptations in Ohio and Michigan. I don't know, or think that there's any around where I live. They have good marketing techniques to lure in people to their restaurant.

     Their marketing isn't as strong as Taco Bell, but at least they don't pull in gimmicks with talking dogs or hungry teens. They do it their own way. Even if they have a slogan called 'Beyond Meat'. Del Taco is limited in some states, but they still claim to be a good restaurant, and they don't consider themselves to be fast food like Taco Bell.

 

     I don't care for either since I'm not big on that style of food. But knowing Taco Bell more than Del Taco, I seem them to be the more superior restaurant when serving Tacos or Nachos. Their commercials pull you in of course, and they recently put in Nacho fries which everyone craves, but...you be the judge